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Ranking is easy.
Enquiries are the point.

We once ranked number one in Ireland for “SEO company”. It brought in very few clients. That taught us the thing most SEO agencies never say: a ranking is only worth what it brings through the door.

So we don't chase vanity keywords. We find the searches your customers type when they're ready to buy, get you in front of them, and make sure the page they land on gets them to act.

Proof, with dates

Both are Google's own pages, not our charts. We re-check them every month.

Google UK · AI Overview · “bpss check price”26 Oct 2026
Google AI Overview for 'bpss check price' with Checkback International shown as the first cited source
Checkback International, UKFirst source cited by Google's AI for this search and for “bpss clearance cost”. Years of SEO built the foundation; then we built mentions beyond the website, the trust signals AI leans on.
google.ie · organic #1 · “supply and fit laminate floors Dublin”28 Oct 2026
Google.ie organic results with Dublin Floors and Doors listed first Google AI Overview for the same search citing Dublin Floors and Doors first
Dublin Floors & DoorsFirst organic result and first source in the AI Overview, above the national chains. Solid SEO alone, which shows how far good foundations get you.

What you get

The searches that matter.

Keyword research by buying intent, not volume. Twenty searches that bring work beat two hundred that bring browsers.

A site Google can rank.

Audit, speed, structure, broken pages, duplicate content. Fixed in order of what matters.

Pages that convert.

Titles, headings, content and calls to action written so the visitor does something.

Links that count.

From relevant, trusted sites. No link farms, no shortcuts that get you penalised.

Content written for you.

You don't write a word. Our AI content system researches, drafts and checks every article; a person signs it off before it goes live.

A report you'll actually read.

Where you rank, what came in, what's next. Plain English, once a month.

AI search covered.

Google AI Overviews are tracked alongside your rankings. More on that →

How it works

Month one
Audit, plan, foundations fixed.
Months two to six
Content, links and on-page work every month. Rankings usually start moving from here.
Every month
A report and a conversation.

Plans are built around six months because that's how long SEO takes to prove itself. Billing is monthly and there's no contract. We'd rather keep you because it's working.

Who it's for. Small businesses in Ireland and the UK: trades, professional services, local firms, B2B. Local SEO (including your Google Business Profile) if you serve a town or county; national campaigns if you serve the country. If your market is too small or too crowded for SEO to pay, John will tell you on the first call and suggest what to do instead.

Questions people ask

How long until I see results?

Early movement in a few months, stronger results by six. It depends on your site and your competitors. You'll get a realistic view on the call, not a promise.

Do I have to write anything?

No. Content is part of the service, drafted by our AI system and checked by a person.

SEO or Google Ads?

Ads bring enquiries now; SEO builds traffic you don't pay per click for. Many clients do both. Google & Bing Ads →

Is there a contract?

No. Monthly billing. Stop whenever you like.

Who does the work?

John. Not a junior, not an account manager.

Thirty minutes. A straight answer on whether SEO will pay.