When they ask AI,
be the answer.
More people now get an answer without clicking a link. Google writes one at the top of the page. Others ask ChatGPT, Perplexity or Copilot “who's the best… near me”.
If those tools don't know your business, or can't read your site, you're not in the conversation. AI Search is the work of getting you in.
It's happening to our clients now
Two dated captures of Google's own pages. One shows the extra work beyond the website; the other shows how far good foundations get you on their own.
Where this is at
New, fast-moving, and nobody has it settled.
Google changes how AI Overviews work every few months; ChatGPT, Perplexity and Copilot change faster. Nobody has this fully figured out, and we'd be wary of anyone who says they have.
What we do know: good SEO is the foundation. Without it, nothing else works. On top of that, a growing set of things helps AI tools find, trust and cite a business, and we apply them, measure them, and drop what doesn't work.
Nobody can guarantee a mention in an AI answer. The tools decide, and they change their minds. What we can do is remove every reason they'd leave you out, and measure the result month by month.
What we do
- 01Find out where you standWe ask the AI tools the questions your customers ask and record whether you appear, what they say about you, and who they recommend instead.
- 02Make your site readable by AIClear, direct answers to real questions. Structured data that describes your business. Fast pages that don't hide content behind scripts. The files AI crawlers look for.
- 03Build the trust signalsReviews, your Google Business Profile, directory listings, mentions and links from relevant sites, with your details consistent everywhere.
- 04Cover BingChatGPT and Copilot draw on Bing's index, so we make sure you're properly listed there, not just on Google.
- 05Track itOur rankings dashboard already tracks Google AI Overviews alongside normal rankings: which searches show an AI answer, and whether you're in it. See the dashboard →
AI Search or SEO?
They overlap. Most clients start with SEO and add AI Search, or take both together. If you're not sure which you need, that's what the call is for. Monthly billing, no contracts, same as everything else we do. SEO →
Questions people ask
What's an AI Overview?
The AI-written summary Google shows above the results for many searches. It often answers the question without anyone clicking through, which is why being cited in it matters.
I already rank well. Do I need this?
Ranking helps, but AI answers cite a handful of sources and name a few businesses. It's worth checking whether you're one of them. We can tell you on the call.
How do you measure it?
By running your customers' questions through the AI tools each month, and tracking AI Overviews next to your Google rankings.
Is this just SEO with a new name?
Partly, and we'll say so. The foundations are the same. The difference is structured information, trust signals beyond your own site, Bing, and tracking the AI answers themselves.